(1) Development status of glass industry in China
China's daily glass industry has experienced different stages of development: in the early days of the founding of the people's Republic of China, almost all of the domestic glass industry used manual production, with backward technology and extremely low output; in the 1970s, the domestic daily glass industry began to use kilns and automatic molding equipment to produce, with an annual output of about 1 million tons. Reform and opening up to the end of the 1990s, through the introduction and reference of foreign advanced technology and equipment, China's daily glass industry has been greatly developed, but there are also low-level repeated construction, overcapacity, poor product sales and other problems, a number of daily glass enterprises closed down or even went bankrupt due to losses. After entering the 21st century, driven by the rapid growth of domestic economy and the accelerated transfer of international industries to China, China's daily glass industry, especially the glass packaging container industry conforming to the concept of green and safety, and the glassware industry closely related to modern lifestyle, has entered a period of rapid development, which is reflected in the continuous growth of industry income and profit scale, and the product quality With the continuous improvement of quality and grade, the technology gap with international advanced enterprises has been narrowing. The national enterprises represented by Shandong Huapeng, Guangdong Huaxing and Anhui Deli have begun to rise and grow, and industrial integration is in the ascendant. China has now developed into a major producer of daily glass products in the world.
According to the statistics of the National Bureau of statistics, in 2013, there were 890 domestic glassware and glass packaging container manufacturers above Designated Size, with sales revenue of 136.4 billion yuan, total profit of 9 billion yuan, and total output of 23.61 million tons. Compared with 2004, the output of the industry has increased by 2 times in 10 years, and the scale of sales revenue and total profit of the industry has increased by 5.1 times and 12.2 times respectively.
From the perspective of foreign trade, China has become the world's largest exporter of daily glass. According to the export statistics of the United Nations commodity trade organization to some countries in 2009, China's total exports of daily glass accounted for one third of the world's total exports that year, ranking the top in the world. According to the statistics of China Daily Glass Association, the export volume of domestic glassware and glass packaging containers in 2013 has exceeded 5.9 billion US dollars, and the export volume has exceeded 2.8 million tons.
(2) Competition pattern
① The number of enterprises is large, the regional concentration is high, and the industry concentration is still low
② International giants set up enterprises in China to accelerate domestic industrial adjustment and international capacity transfer
③ Industrial policies help the fittest and eliminate the bad, and the market continues to concentrate on the leading enterprises in the industry
3. Market supply and demand of glass industry in China
China's daily glass industry, especially the daily glassware and glass bottle industry, has experienced rapid development brought about by the rapid growth of market demand in recent 10 years. According to the statistics of the National Bureau of statistics, in 2013, there were 890 domestic glassware and glass packaging container manufacturers above Designated Size, with sales revenue of 136.4 billion yuan, total profit of 9 billion yuan, and total output of 23.61 million tons. Compared with 2004, the output scale of the industry has increased by 2 times in the past 10 years, the scale of industry sales revenue and total profit has increased by 5.1 times and 12.2 times respectively, and the average annual compound growth rate of industry income is as high as 20%.
4. Factors affecting supply and demand of domestic daily glass Market
① Consumption upgrading driven by income growth and urbanization is the core driving force for the growth of daily glass products
② Hotel catering, food and beverage and other downstream industries will drive the demand for daily glass products for a long time
③ The society pays close attention to food safety and environmental protection, and glass packaging has market substitution space
④ Daily glassware is developing rapidly towards high-grade and individualized direction
5. Sales model of glass industry
Glass bottles and glassware products are different from each other in the downstream market, which determines that their sales modes are quite different. In the domestic market, the company's glass bottles and jars are mainly direct sales mode; glassware is mainly distributed, and only a few customers adopt direct sales. In the export market, the company mainly adopts distribution (economic and trade) mode.
(1) Sales mode of glass bottles and cans
The company's glass bottle and jar products are sold directly to wine, food, beverage, medicine and other production enterprises. The bottle and bottle sales department is set up under the bottle and bottle business center of the company headquarters, and each subsidiary company also has its own sales department, which is responsible for the marketing and sales work in their respective regions.
(2) Sales mode of glassware
The company's glassware products are all concentrated in the headquarters production and sales. The utensils sales department is set up in the utensils business center of the company headquarters, which is mainly distributed and supplemented by direct sales.
6. Development prospects
According to the guidelines for the 12th Five Year Plan development plan of daily use glass industry issued by China Daily Glass Association, by 2015, the total industrial output value of domestic daily glass production enterprises above Designated Size (including glass packaging containers, glassware, glass insulation containers and other daily glass sub industries) should reach about 220 billion yuan, and the total output will reach about 30 million tons. According to this estimate, the market scale of domestic glassware and glass bottle will increase by 14% and 8% respectively during the 12th Five Year Plan period.
Driven by the growth of domestic residents' income and urbanization, as the society pays more and more attention to food and drug safety and environmental protection issues, hotel catering, food and beverage industries have become increasingly popular
